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Yash Soni

Yash Soni

Product Designer · Bangalore, Karnataka

About Me

I grew up in a creative environment, and explored design tools, which sparked my passion for creativity from an early age. Today, I’m a Product Designer focused on creating intuitive and impactful digital experiences through UI/UX, research, design systems, and relevant AI tools. I enjoy solving real user problems, collaborating with teams, and building products that balance creativity, usability, and business impact.

Experience

Clevrr AI / Founding Product Designer

Mar 2025 – Present

  • Designed the end-to-end product experience of a B2B AI SaaS tool, contributing to a 6× growth in MRR revenue through customer-centric interface design and improved usability.

  • Helped onboard 30+ D2C brands, with 25 brands providing positive feedback on the overall platform experience and usability.

  • Reduced manual workflow time from 4 hours/day to just 20 minutes/day by shaping streamlined and efficient performance marketers’ workflows.

  • Conducted UX research using AI tools (ChatGPT, Claude, UX Pilot) across 40+ customer sessions, validating product decisions with users and cross-functional teams to reduce development rework by 20%.

  • Built a component library and design token system, then integrated it with Claude Design to auto-generate first-pass designs that cutting idea-to-hand off time by 40–50%.

  • Built and grew a 150+ member WhatsApp community of performance marketers across D2C categories, creating a direct channel for product feedback, workflow pain points, and feature validation.

  • Redesigned the company website as part of the broader GTM push, supporting outreach to 100+ D2C brand prospects.

  • Independently designed and shipped 3 lead magnets using AI-assisted development i.e. a D2C Prompt Playbook, an AI Visibility Tool, and a Festive Chrome Extension — generating 90+ ICP-fit leads combined.

7Colors / Co-founder & Chief Design Officer

Jul 2022 – Jan 2025

  • Co-founded and led creative direction and design strategy at 7Colors, growing the business 3–5× in revenue during the tenure.

  • Directed end-to-end execution of branding, UI/UX, content, and marketing campaigns for 15+ clients across multiple industries.

  • Reduced design-to-delivery cycle time by 40% through AI-assisted workflows, enabling faster project turnaround for our customers.

  • Designed brand systems that improved client content consistency scores by 45% and reduced design iteration rounds by 50%.

  • Led the rebranding of Mangal Electricals Limited ahead of their IPO, delivering a brand identity system suited for public-market positioning.

LocalEyes / Product Designer

Jan 2022 – May 2022

  • UX research to identify user pain points and improve the onboarding experience, increasing successful user onboarding by 30%.

  • Improved the chat experience and main home feed UX, increasing average user engagement time by 27% and improving user feedback scores by 10%.

  • Worked closely with developers to ensure accurate implementation of designs.

Featured Project

AI Memory for Human Conversations / Personal Project (Design + Build)

Claude Design

Figma Jam

Google AI Studio

Designed and independently built (AI-assisted) a prototype reimagining meeting documentation enabling voice-based recording and transcription, AI-generated actionable insights, and natural language retrieval of past conversations via voice or chat.

Education

Jaipur Engineering College And Research Centre

Nov 2021 – May 2025

B.Tech in Electronics and Communications

A little break, a new challenge. Try my game and see how you do.

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